A server-side dynamic web page is a web page whose construction is controlled by an application server processing server-side scripts. In server-side scripting, parameters determine how the assembly of every new web page proceeds, including the setting up of more client-side processing.
Dynamic websites have far more functionality and flexibility. Managing a dynamic website is much easier and, with the right Content Management System (CMS), updating content, or creating new pages, can be done with no programming skills.
This means changes can be made as often as you like, new pages, landing pages and campaign pages can be added when you need them. Relevant calls to action can be scripted and strategically placed. You can control your own website in-house using in-house equipment and people. There is no need to pay anyone to make content changes to your website. changes will require less time.
Unique and optimised content that can travel to specific audiences and bring them back to the website.